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Jessica Eiroa
Jessica Eiroa
Your next Reel doesn’t need a house in it

Nov 9, 2026

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3 min read

Your next Reel doesn’t need a house in it

Show buyers what an ordinary day in your market looks like. Plus, strong hiring didn’t derail last week’s rate improvement.

Jessica Eiroa
Jessica Eiroa
The Fed didn't cut rates. So why did mortgages improve?

Nov 3, 2026

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2 min read

The Fed didn't cut rates. So why did mortgages improve?

Mortgage rates improved without a Fed cut. Here's how to find your comfortable monthly payment instead of waiting for a magic rate.

Jessica Eiroa
Jessica Eiroa
What should someone comment on your next post?

Nov 2, 2026

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3 min read

What should someone comment on your next post?

Give them something useful to ask for. This three-question checklist is an easy place to start.

Jessica Eiroa
Jessica Eiroa
$10,000 off the price—or $10,000 toward closing?

Oct 27, 2026

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3 min read

$10,000 off the price—or $10,000 toward closing?

Both sound helpful. But they change your cash needs and mortgage differently. Here’s how I’d compare them.

Jessica Eiroa
Jessica Eiroa
Would a stranger know where you sell homes?

Oct 26, 2026

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3 min read

Would a stranger know where you sell homes?

A quick Instagram bio check you can do today—plus what last week's rate improvement means for your buyers.

Jessica Eiroa
Jessica Eiroa
What does AI have to do with your mortgage?

Oct 20, 2026

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3 min read

What does AI have to do with your mortgage?

AI worries helped ease mortgage rates last week. Plus, could removing PMI lower your payment without refinancing?

Jessica Eiroa
Jessica Eiroa
What does AI have to do with your buyer’s mortgage rate?

Oct 19, 2026

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3 min read

What does AI have to do with your buyer’s mortgage rate?

Concerns about AI spending helped ease rate pressure last week—even as inflation heated up. Plus, a local Reel idea to try.

Jessica Eiroa
Jessica Eiroa
Can you use your equity and keep your mortgage rate?

Oct 13, 2026

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3 min read

Can you use your equity and keep your mortgage rate?

A cash-out refinance isn't your only option. Here's what changes when you borrow separately instead.

Jessica Eiroa
Jessica Eiroa
Your next Reel might already be on your profile

Oct 12, 2026

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3 min read

Your next Reel might already be on your profile

Before starting from scratch, give an idea that worked a fresh look—and test it with a new audience.

Jessica Eiroa
Jessica Eiroa
The jobs report helped mortgage rates. Then the day changed.

Oct 6, 2026

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3 min read

The jobs report helped mortgage rates. Then the day changed.

Friday’s early improvement didn’t last. Here’s what I’d check before acting on a rate headline.

Jessica Eiroa
Jessica Eiroa
What do you say after someone follows you?

Oct 5, 2026

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3 min read

What do you say after someone follows you?

A friendly opener you can use today—without jumping straight to “Are you buying or selling?”

Jessica Eiroa
Jessica Eiroa
Why good economic news can push mortgage rates higher

Sep 28, 2026

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3 min read

Why good economic news can push mortgage rates higher

Last week's data showed a stronger economy—but also more inflation pressure. Here's why borrowers should care.

Jessica Eiroa
Jessica Eiroa

The Mortgage Breakdown with Jessica

Making mortgages, housing, and the economy easier to understand—so you can make smarter decisions with your money and your home.

© 2026 The Mortgage Breakdown with Jessica.
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